Individual case Study

..KiDULTHOOD..

[ Before AdULTHOOD Comes KiDULTHOOD ]

About The Movie..
"Its just another day for the West London teenagers Trife, Jay and Moony. Theres beatings in the classrooms, Suicides, Sex and drugs in the schoolyard. But things flip sharply for the tight trio and their crowd, school gets cancelled following the tragic suicide of Katie, the teenagers are all forced to face their own Responsibilities and Blame."

A harrowing, shocking story that finds humour in its narrative and set to a blistering UK Hip Hop and Grime soundtrack KiDULTHOOD is a new kind of British Film.
Based On Real Kids, Real Stories. This Is Real Life..!

Film Trailers tend to create an enigma towards the audience, this builds up a suspence leaving the viewer wanting to watch the rest of the movie. This is the same with "KiDULTHOOD" watching the trailer makes you want to watch the movie, In this trailer they show different but quick clips of the movie they have given you what happends throughout the whole movie but have also left you with suspence not showing main parts but showing clips which attract the audience. They have used fast clips which are zoomed in on the main characters of the film, they give you an inside on what is going to be shown in the rest of it they show the drugs, sex and crime. This trailer can also affect the way the audience is thinking they show how teenagers can quickly be infulenced by others around them, it shows how following the crowd can lead you to the wrong path in life.

Self Evaluation

Attainment (1)
I put my attainment as 1 which is excellent i did this because I try and acheive the best I possiably can i each one of my lessons.

Effort (2)
For my effort i have put my self as a 2 which is very good i did this because i think i try my best effort in my lessons.

Punctuality (1)
I have given myself a 1 for punctuality because have attended all but one media lessons and i have only been late once which i will try and avoid in the future.

Submisson and Quality of Homework (1)
I have given myself a 1 for submission and quality of homwork because my homework is always handed in on time and the quality of my homework is at a good standard because i have acheived my merits from the different homeworks that have been set.

Ability to work Independently (3)
I have given myself a 3 to work independently because i can say that i easily get distracted and i work better in groups because i enjoy doing the task set instead of doing it on my own, even though i get distracted i always make sure that I complete the task set.

Quality of Writing (2)
I dont think that my quality of writing is excellent and i dont think its poor so i have given myself a 2 because i try my best, however I do need to improve on this so that I can pul it up to a 1.

Organisation of Media Folder (1)
I think that the organisation of my media folder is excellent because and notes, homework, sheets are always put into my folder and there set to date, i have also split Mr Bush and Ms Holidays work separetly.

Oral Contributions in Lessons (3)
I have given myself a 3 for contributions in lessons mainly because i dont contribute in lessons as much as i should, if I get asked a question in lessons i try and answer the question even if I dont know the answer. In the future i will answer more questions so i can pull it up to a 2 or 1.

Media Awards 2008

..A Rapper`s Ambition..
This production is one of my favourites i enjoyed this one mainly because of the shots that have been used in the production such as when Avi`s Uncle throws the glass bottle onto the floor this is using the reversing bottle shot, another part i enjoyed was when Avi`s Uncle was writing his lyrics in fast motion but it stopped at stages which made it effective and also the music went well with the theme. I also like that "A Rapper`s Ambition" is based on real life situations which i think attracts more attention.

..Face of Fear..
This is another one of my favourite production the thing that i find is best about this production is the editing and the way the camera shots have been shown, i think that the setting attracted its audience mainly because the genre of the film is Horror and it is set in the dark and the actions that have been made it makes it intresting. The make-up that was used on the actors of the production made it more realistic. Another thing i liked with this one was that it had a different touch to the others which made it stand out more to me this is why it became one of my favourites.

..Crime..
Lastly this is another one of my favourite productions shown i chose this one because its also based on real life situations which attracts the audience. Another intreseting point is how its not acting that is being played in the production but they have shown a real life drug dealer with real life sitautions that can occur by taking drugs and the way they use Inderz in the production and how he speaks about the way his life has changed from having a family and now having nothing to support him accept from herion, i personally think that this can educate and inform people.

Magazine Pitch

Lads Mag Proposal.

..[ Spank ]..

Readers Profile -

The magazine that i as a publisher has decided to come up with is *Spank*, to some this magazine may sound unusual or it may sound like a top shelf magazine known as a porn magazine. But Spank is the complete opposite of that, i have chosen to do this one mainly because i think there will be a variety of audience that will be intrested in the mag. The readers of the magazine wil be aged from 21 and over, it will be a fun and different magazine still with the excitment of every lad whos reading it this magazine wont be based only on cars and football but as a publisher i have decided to add a bit of spice into the magazine i have chosen to add fashion as a main content, i think that celeb gossip is not only for women but for the lads aswell mainly because everyone has an interest in them. The readers of this magazine will be intrested in various activities these will mainly include socializing, going out, drinkning on occasions, listening to music and so on. I personally think that they will enjoy reading this because it will be different to all the other magazines that are out there based upon males. There will be competitions for them to sign up for, free posters will be included in the mag aswell.

Target Advertisers -

• Calvin Klein
• Armani code
• 212
• Cool Water
• Joop Jump
• Hugo Boss
• Armani Jeans
• Addidas
• Nike
• Ted Baker
• Porshe
• Ford
• (Latest Cd`s)
• HMV
• Game (Shop)
• Topman
• River Island
• FHM- Sexiest Women
• Carphone Warehouse

^ Above are some of the advertisments that are going to be in the magazine ^

Competition -
The competition for the magazine that i have chosen to do is if they can name a product that Calvin klien has produced. If they do win this they will be given the chance to have a Porshe hired for one day, as you can see i haved put two advertisers into the magazine. Therefore i think more readers will want to compete in the competition that i have come up with.

Pitch -
Marketing director.. for the competition of my magazine i have decided to attract veiwers of the magazine with not only one but TWO advertisers these will include Calvin Klien and Porshe i think by doing this more people will be attracted i have looked at various ways to make the competition as eye catching as possiable and i think the final decision that i have over come is a great one mainly because people will want to enter this because of what it is giving away. I no you may think there may be a disadvantage in this knowing that not all consumers of the product can drive. I personally think there is no need to go on that direction mainly because even if they can not drive they will have a driver for them, i think because some of the consumers can not drink i dont think this will change there minds. I will be aimed at consumers from the age of 21 and over, this will therefore mean that the products that Calvin Klien sell will be purchased more as i am advertising it in my magazine, the main reason i chose to use Porshe was because it is known to be every boys to LADS dream to sit in a Porshe and enjoy a ride of a life time..!!

Internet Regulations

There can be many problems that occur surrounding the internet. A few main issues that are to do with the interent are illegal downloading by this i mean downloading things that shouldnt be aloud access to. People have started to download images, Videos, Music, Films, Programmes and so on. This will cause problems as the site will have to deal with the complaints that are being made towards the things they are doing.
Another issue is being able to edit information from websites, an example of this is Wikipedia being able to edit information can cause problems. People will start to beleive the information that they are reading and the worse thing is, is that it is more like to be statements that are not true.
This will cause alot of controversy which will mean they will have to deal with the complains being made about the situation.

I personally think that a new system should be introduced. This will mean everything that is being accessed to would be monitored so people cannot edit information and put things that should not be shown to others this is because young children may be using the site. Another point is they wont be able to download illegal things from the internet. This should link back to the sites that most people use such as Facebook, Bebo and myspace they should also be monitored.

I think that there should be internet regulations so that people feel safe using the interent in there own homes and they feel confident to go on the internet without worring about what others may be doing to the sites that they would like to access from there homes and etc.

They should start to keep everything in order and making sure that people can give there problems to them so that they can sort them out for the people using the internet.

An Anthropological Introduction to Youtube

http://www.youtube.com/watch?v=TPAO-lZ4_hU

0:00 Introduction, Youtubes Big numbers.

Stephen Weismasser ABC, quoted "you arent going to turn passive consumers into active trollers on the internet".
In 1948 ABC was broadcasted and became the third major network, they have been going for 60 years now and have had 1.5 million hours of programming wereas Youtube has produced more in the last 6 months with out producers just us basically anyone who has posted anything onto Youtube.

What on Youtube:

• 9232 hours/day, 385 always on Tv channels


• 200,000 videos that are 3 minutes long. (Not mass media)


• 88% content is new and original

2:00 Numa Numa and celebration of Webcams.

Numa Numa was a video that was created and became a big hit in 2003, some people say it was viewed over 600,000 million times. The video was broadcasted all over the globe and also hit the news headlines it went on to the todays show.
Febuary 2005 it had just been created. On April 23rd 2005 was when the first videos were posted by 3 men. Before it use to be difficult to post videos onto Youtube but now everyones doing it there has been over 58,000 views made on the Numa Numa video. P

People made there own Numa Numa videos by using webcam this became a new way to connect to people and now millions of people around the world are doing just this.

5:53 The machine is Us/ing us and the new mediascape.

(He created his own video) Micheal Wesch thought about what it meant to move from text on paper to digital text, its not only about information but about linking people in ways we have never been linked before because now is changing and now every 6months theres a new tool to connect people in.

It went onto digg.com, more people can watch it. It also went on del.icio.us people started tagging the videos which bookmarks it. This is called "User generated Organization".

he also became number one and it was translated into different languages within a short period of time.

12:16 Intorducing our Research team.

In the last 2 years 10 students every spring get together. They watch videos and write about them this is then reported onto the data base stystem.

12:56 Who is on Youtube?

• 25% of the people are 35 and over.


• 25% of the people are 12-17 year olds.


• 12% are children


• 18-24 and 25-30 are the strongest (who have posted videos)


• 18-25 are in over 50% of the videos.

13:25 Whats on Youtube? Charlie bit my finger, Soulja Boy etc.

A couple of things that are on youtube and key points:

• YOUTUBE DOT THEME SONG by Irving Fields (92 year old male.)


• Most commonly uploaded videos on Youtube are homevideos most are veiwed less than 100 times.


• Charlie bit my finger was viewed over 30million times.


• it was redone and remixed over 2,000 times.


• Approximately 15% of videos on youtube are remixes or remakes of other videos.


• Soulja Boy was remade and shown around the globe. People who re made them were (Prisoners, High school students, teachers, cartoons) etc..


• when Soulja Boy was made they show how it was made in the video (its the new media) and was 7 weeks at the top of the billboards.

17:04 5% of vids are personal Vlogs addressed to the Youtube community, Why?

Almost 10,000 videos are addressed to Youtube "Community" every day.
People so this because they would like the Youtube users to know what is happening around us in the world.

17.30 Youtube to context. The loss of community and networked individualism (Wellman)

Women joined the work force there wasnt much time for them to spend with there families.
They moved from small grocery stores were the mojority of communities would shop in big supermarkets.
Barry Wellman made a statement saying "From place to place to person to person connectivity" he called it "Networked Individualism".

18.41 Cultural inversion; individualism and community.

Express;
Individualism.. Independance.. Commercialization

Value;
Community.. Relationships.. Authenticity

Youtube comes in this, what we see in youtuve is shaped by this. Robert Putnom commented in 1995 "My hunck is that meeting in an electronic forum is not the equivalent of meeting in a bowling alley.

19.15 Understand new forums of community through participant obeservation.

Micheal Wesch agreed with Robert Putnams statement above. He said experience the phemenon of participant observation you have to understand.

21.18 youtube as a meduim for community

Micheal and his students went to the idea that media changes human relations. How to communicate the students did investigations. they can talk to someone but you dont know who it is.

23.00 Our first Vlogs

Micheal Wesch says that its difficult to make the videos it can be wierd because it seems like you are talking to youself. So people dont really know what to say.

25.00 The webcam: Everybody is watching nobody is ("Content Collapse")

People say its like everyone is watching but you cant see who it is on the otherside.

When making it they can look at there idenitity and they can play replay. We can see how it looks to others we see there judgement through other eyes.

26.05 Re cogintion and new forms of self awareness (McLuhan)

Peope normally say that when creating their Vlogs there not thinking of themselves as the way they appear to others. So there not seeing themselves the way others are. When Marshall Luhal talked about re-cognition and new reforms of self awareness he said that all events recorded are being replayed.

27.58 The anonymusly o watchig youtubes: haters and lovers.

Were anonymous people cant see us when we watch it. A statement made; Some of the comments on youtube make you weep for the futur of humanilty just for the spelling done, never mind the obscenity and naked hatred.
How they sat it links anonymity + physical distance + Rare + ephemeral dialougue = hatred as public performance.

29.53 Aesthetic Arrest

People become overwhemled with the people infront of them. They have a deep connection threw youtube, because in reality it wont happen because you cannot stare.

30.25 Connection without constrait

It becomes a cultural tensions and connection. Somewere of conncetion without constraint youtube offers this possibility. We see on youtube people connectivity very deeply.
"Media do not just distance us they connect us in different ways that can sometimes that distance allows us to connect more deeply then ever before.

32.35 Free Hugs; A hero for out medialated culture.

People said to themselves that youtube was about free hugs a man called Juan Mann came up with this. He brang anonymous people together for a free hug. people all over the world started doing this.

34.02 Youtube Drama; Striving for popularity.

The only way to be seen is to make a video that people will want to watch. to get more veiws and to be placed best rated and most viewed.

34.55 An early star: emotizid21okio

He had set up a Vlog and when a girl viewed his profile it bcame an online love story it was veiwed by many people.
On 26th April 2006- it was shown that he was a fake and lived in Rugby, they found out on his myspace profile.

36.55 Youtubes Anthenticity crisis: the story of lonelygirl15

She started Vlogging in june 2006, in a matter of weeks she was youtubes second most subscribed, however debate soon sparked amongst youtubers regardubg her authenticity. People got very anrgy over this.

39.50 Reflection on authenticity

People say that they no longer no what is real on youtube and they dont trust it anymore.

41.54 Gaming the system/exposing the system

People start putting thumbnail to get more viewings so they put sexy images so more people will click onto them.

43.37 Seriovlsy playful participatory media culture.

You never no were a camera is to be captured on one and it to be onto youtube.
Any remixing is illegal.

47.32 Newtworking production; The collabmats the message and the message of youtube

People started writing on there hands because MadV said to show it. Uts linked back to webcams and instead of saying it you can connect in different ways (strong values).

49.29 Poem; The little glass Dot, the eyes of the world.

The poem is talking about the webcam being the eye of the world. Behind the glass is everyone you no your loved ones and even the people you dont no. This is a way to connect in many ways its the eye of the world.

51.15 Conclusion by bnessell973

what he said.. Some people say that the videos made on Youtube are created for the hepes to change the world. But for me it is a way to live again.