Magazine Pitch

Lads Mag Proposal.

..[ Spank ]..

Readers Profile -

The magazine that i as a publisher has decided to come up with is *Spank*, to some this magazine may sound unusual or it may sound like a top shelf magazine known as a porn magazine. But Spank is the complete opposite of that, i have chosen to do this one mainly because i think there will be a variety of audience that will be intrested in the mag. The readers of the magazine wil be aged from 21 and over, it will be a fun and different magazine still with the excitment of every lad whos reading it this magazine wont be based only on cars and football but as a publisher i have decided to add a bit of spice into the magazine i have chosen to add fashion as a main content, i think that celeb gossip is not only for women but for the lads aswell mainly because everyone has an interest in them. The readers of this magazine will be intrested in various activities these will mainly include socializing, going out, drinkning on occasions, listening to music and so on. I personally think that they will enjoy reading this because it will be different to all the other magazines that are out there based upon males. There will be competitions for them to sign up for, free posters will be included in the mag aswell.

Target Advertisers -

• Calvin Klein
• Armani code
• 212
• Cool Water
• Joop Jump
• Hugo Boss
• Armani Jeans
• Addidas
• Nike
• Ted Baker
• Porshe
• Ford
• (Latest Cd`s)
• HMV
• Game (Shop)
• Topman
• River Island
• FHM- Sexiest Women
• Carphone Warehouse

^ Above are some of the advertisments that are going to be in the magazine ^

Competition -
The competition for the magazine that i have chosen to do is if they can name a product that Calvin klien has produced. If they do win this they will be given the chance to have a Porshe hired for one day, as you can see i haved put two advertisers into the magazine. Therefore i think more readers will want to compete in the competition that i have come up with.

Pitch -
Marketing director.. for the competition of my magazine i have decided to attract veiwers of the magazine with not only one but TWO advertisers these will include Calvin Klien and Porshe i think by doing this more people will be attracted i have looked at various ways to make the competition as eye catching as possiable and i think the final decision that i have over come is a great one mainly because people will want to enter this because of what it is giving away. I no you may think there may be a disadvantage in this knowing that not all consumers of the product can drive. I personally think there is no need to go on that direction mainly because even if they can not drive they will have a driver for them, i think because some of the consumers can not drink i dont think this will change there minds. I will be aimed at consumers from the age of 21 and over, this will therefore mean that the products that Calvin Klien sell will be purchased more as i am advertising it in my magazine, the main reason i chose to use Porshe was because it is known to be every boys to LADS dream to sit in a Porshe and enjoy a ride of a life time..!!